Vision, Mission and Valuesincorporated in Singapore on 3 December 2007
To enlarge our regional footprint by offering innovative dining concepts and serving top quality cuisine in multiple markets within Asia.
To endeavour to achieve annual growth in our restaurant network and sales.
1. Quality and freshness: We aim to serve good food at affordable prices. We will use only the freshest ingredients prepared daily at our central kitchen. 2. Customer focused: We aim to be customer-focused, providing good and friendly service at all our restaurants. 3. Performance: We tap on technology to increase productivity and efficiency throughout our operations. 4. People development: We offer equal opportunities to all our staff by providing career development opportunities to help them reach their full potential. 5. Stakeholder accountability: We are committed to building long lasting relationships with our business partners and stakeholders based on mutual trust and respect. 6. Focused on growth: We are focused on growing long-term shareholders’ value. Our dividend policy is to distribute not less than 40% of our audited consolidated net profits attributable to shareholders as dividends annually (subject to business requirements, relevant considerations and barring unforeseen circumstances).